Advertisers & sponsors
Your brand. Right in the heart of recreational football.
Put your brand in front of Germany’s largest recreational football community – with placements in the JUGAD app, tournament sponsorship or community campaigns.
In-app advertising
Presence in the JUGAD app
Your banners appear where players arrange to play. We’re happy to send you full details on placement options and reach on request.
- Regional or across Germany
- During game & tournament sign-up
860,000+
app views per month
Tournaments
Tournament sponsorship at the JUGAD Cups
We regularly host recreational tournaments in Germany’s largest cities. With the right placements, we make your brand a visible part of the event.
Possible placements
- Team and winner photosYour brand in the picture when it’s time to celebrate.
- Banners & roll-upsPitch-side and around the venue.
- Naming partnershipA JUGAD Cup with your name in the title.
- Stand & activationA stand, a challenge or product samples on site, by arrangement.
- PrizesYour products or vouchers as part of the award ceremony.
- Digital supportVisibility around the announcement and sign-up in the app.
JUGAD Cups 2026
| Day & date | City | Teams |
|---|---|---|
| Sat, 10 Oct 2026 | Düsseldorf | 30 |
| Sat, 24 Oct 2026 | Munich | 30 |
| Sun, 25 Oct 2026 | Nuremberg | 24 |
| Sat, 7 Nov 2026 | Cologne | 48 |
| Sun, 22 Nov 2026 | Leipzig | 30 |
| Sat, 28 Nov 2026 | Hamburg | 24 |
| Sun, 13 Dec 2026 | Hanover | 30 |
Kickpoints campaign in the app
Reward the community with partner prizes
Your products as prizes in the app: JUGAD users earn Kickpoints by taking part in pickup games and tournaments, qualifying them for a prize draw of your products. The campaign gets its own area in the app with your partner branding – putting your product in the community’s spotlight.
More community campaigns
- Product tests at pickup games & tournamentsYour products where the games happen.
- Joint social media postsGiveaways or community offers.
Everything can be combined with in-app advertising and tournament sponsorship.
Best case
JUGAD x TeamShirts Cup Cologne
A successful tournament partnership in April 2026 with multiple placements
On site
In the app
Social media
Frequently asked questions
What partnership options are there?
Three areas: in-app advertising, for example in the game feed, the tournament feed or during game and tournament sign-up; sponsorship of tournaments hosted by JUGAD; and community campaigns such as Kickpoints campaigns with partner prize draws, product tests at pickup games or joint social media posts. You can choose one area or combine several.
Can campaigns be targeted regionally?
Yes. In-app advertising can run in selected cities or regions – or across Germany. With tournament sponsorship you join one or more JUGAD Cups in the cities of your choice. This works for major brands as well as local businesses; we agree the exact scope with you individually.
Which tournaments can we sponsor?
The JUGAD Cups we host ourselves – around 25 a year, regularly in cities such as Cologne, Munich, Hamburg, Leipzig or Hanover. New locations are possible too. You’ll find the next dates with city and number of teams above in the tournament sponsorship section; we can share further dates on request.
What does “avg. 31 teams” mean?
31 is the average of the planned capacities of the seven JUGAD Cups listed in the tournament sponsorship section (between 24 and 48 teams). It refers to the intended number of teams per tournament, not to registrations already received.
Can a tournament carry our brand name?
Yes, as naming partner of a JUGAD Cup – just like the JUGAD x TeamShirts Cup Cologne. We agree the city, date and extent of your presence on site and in the app together.
Can formats be combined or our own ideas implemented?
Yes. In-app advertising, tournament sponsorship and community campaigns can be freely combined – for a single campaign or a longer partnership. If you have an idea of your own, talk to us. We’re happy to look at how it can be done.
What figures and data do you provide?
The key figures on this page give a first overview: more than 35,000 users, over 1,300 pickup games per month and more than 860,000 app views per month. We’ll send more detailed information about your region and the right format on request.
What does a partnership cost?
That depends on format, region, time frame and scope. Get in touch and we’ll send you the specific options with prices and put together an individual offer.
How does a partnership work?
You contact us. In a short call we clarify goals, region and time frame. You then receive a proposal with terms. Once everything fits, we agree on creatives and materials and implement the partnership together.
Are the campaigns and discounts shown still current?
Not necessarily. The images show examples from past partnerships; some of them have already ended. Discount codes and Kickpoints campaigns in these images are not an offer made by this page.
Are exclusive or long-term partnerships possible?
Long-term partnerships across several tournaments or a whole season are possible. Whether exclusivity for your industry, a city or a specific tournament is an option, we clarify case by case.